If relationships are important to you, we should talk.
Forget work for a moment. From our life experiences, we’ve found that the best outcomes are rooted in bullet-proof communication, maintaining an open mind, and a collective resilience to fear. We are constant practitioners of design, writing, and doing. This keeps us passionate about improving the creative potential of things we can touch, watch, read or share with others.
Back to work. Our first brand identity project with Ballroom Marfa in 2012 revealed an immediate harmony between one another’s working styles and skills. Our balance enhances the journey and quality in outcomes for the teams and clients we work with.
Like the design ecosystems we build for brands, our partnership provides structure, durability, beauty, and intelligence for leaders seeking big transformation and growth. We are hands on, work with precision and practice with flexibility.
We work with a remarkable team of strategists, designers, developers, and digital geniuses at IfThen, an Atlanta-based agency.
Reach out to talk about an idea or a project.
Christina Del Rocco
Vice President, Client Experience
Christina is recognized for her leadership in building impactful brand-led engagements for a diverse clientele spanning products, categories, and geographies. Her strategic approach to untangling complexities and working shoulder-to-shoulder with teams has garnered her thoughtful communication style and insightful awareness of the client journey.
With a passion for storytelling, design, and experience, Christina seeks to deeply understand the creative needs for a brand and meet leaders where they are to make meaningful decisions linked to essential business objectives.
Prior to IfThen, Christina served on the leadership team at Son&Sons, a distinguished branding agency in Atlanta, where she shaped brand and campaign collaborations with clients including Patagonia, Sonos, Coca-Cola, Chick-fil-A, Kids2, Ballroom Marfa, Duke University, Jamestown Properties, and the Atlanta History Center. After graduating with a degree in Advertising from The Grady College of Journalism at The University of Georgia, her early career in written and visual communications began as a publicist for award-winning restaurants and luxury hospitality brands throughout the South.
Jack Whitman
Vice President and Creative Director
Jack approaches design with an imaginative worldview and meticulous creativity that expands potential for brands. Throughout his 15+ years of experience as a designer and creative director, he has found a passion for building identity systems and collaborating with courageous leaders who are eager to push the work into new territories. Jack’s artistry in leading global brands through transformation provides tailored experiences across branding, design, and digital for IfThen’s clients.
Before joining IfThen, Jack developed visual identity systems, creative campaigns, and advertising for major consumer brands, healthcare systems, tech startups, real estate developments, educational institutions, and fine art organizations. A transformational point in time for him was marked at Son&Sons, a prominent branding agency in Atlanta, where Jack led design for notable clients including Patagonia, Sonos, Interface, Baby Einstein, and Moors & Cabot. Legendary creative director Robert Valentine offered Jack a special opportunity to be a part of his team at Toth+Co in Boston, where he was immersed into the world of art direction, campaign development, and retail branding. During his education at Portfolio Center, Jack worked with Michael Bierut at Pentagram where he gained experience on brand projects for The New York Times and Museum of Arts and Design.