Patagonia
Global Visual Standards

During our time at Son&Sons, we helped Patagonia’s design leadership team develop the structure necessary to support and nurture their brand as they prepared to launch into new markets across the globe. Then they took us surfing.

What we did
Observations & Insights
Brand Audit
Visual Identity Optimization
Copywriting
Guidelines Development

Smallwood
Visual Identity System

We worked with the leadership team at Smallwood to guide their organization through a major brand transformation. The identity refresh, website launch, announcement of the firm’s emerging partners and a forty year anniversary culminated at a company-wide party featuring a delicious cake with the new logo on it.

What we did
Identity Audit
Visual Identity Refresh
Photography
Copywriting
Advertising
Guidelines Development
Campaign Rollout
Training and Launch

Cherry Street Energy
Visual Identity System

We had the opportunity to work with brilliant minds and big hearts of the people at Cherry Street Energy. While working at Son&Sons through the pandemic, we crafted a fresh identity and an accompanying visual system as big and bright as the sun, then implemented an ecosystem of executions to bring it all to life.

What we did
Brand Audit
Identity Audit
Visual Identity
Campaign Creation
Copywriting
Guidelines Development
Photography

Ballroom Marfa
Visual Identity System

Our first and most pivotal project defined our partnership and working style together in 2012. On the outer rim of west Texas, Ballroom Marfa radiates as a cultural and arts institution that desired structure and cohesion across their programs. We brought a vibrant system to the table that created consistency as well as some big “whoa!” moments.

What we did
Brand Strategy
Visual Identity
Copywriting
Guidelines Development
Campaign Design

Atlanta History Center
Visual Identity System

As one of the most rewarding and challenging experiences in our careers, we embarked on a rigorous identity and communications journey to awaken the Atlanta History Center’s presence in the community. We developed a brand system to perform across multiple platforms ranging from high-touch environmental experiences to high-energy campaign materials with vibrant photography by Jason Travis. Son&Sons was our home base for this work.

What we did
Visual Identity
Website Design
Marketing Strategy
Campaign Development
Photography
Copywriting
Environmental Design
Signage and Wayfinding